Raeda Latif Raeda Latif is a senior strategic marketing and brand leader with over two decades of experience across banking, capital markets, asset management, and financial services, giving her a rare 360-degree perspective of the financial ecosystem. Her career spans leadership roles across Standard Chartered Pakistan, Pakistan Stock Exchange, Faysal Bank, UBL Funds, Pakistan Mercantile Exchange, and the IGI Group, enabling her to work across the full financial value chain — from capital formation and investment products to institutional banking, wealth, and market infrastructure.
She is widely recognised for driving purpose-led strategy through brand, communication, and engagement platforms, with a strong focus on financial literacy, financial inclusion, and women’s participation in finance and capital markets. Raeda played a pivotal role in strengthening Pakistan’s capital markets, including re-initiating IPO activity at the national stock exchange from 2020 onwards, working closely with regulators, issuers, and market participants to rebuild investor confidence and public participation.
A strong advocate for financial education, Raeda initiated and led Pakistan’s Financial Literacy Initiative from the capital markets platform in 2018, incorporating digital education, trading simulations, online courses, and nationwide engagement programmes. Her work placed particular emphasis on women’s financial empowerment and SDG 5 (Gender Equality), making finance more accessible to first-time investors, young people, salaried and businesspeople.
Beyond financial literacy, she has led advocacy and engagement programmes across ESG, diversity, inclusion, and social impact, and is known for advancing responsible business practices and long-term value creation. She has also contributed meaningfully to community welfare initiatives, particularly those supporting working parents and women’s economic participation.
Raeda holds a Master’s degree in Linguistics and an MBA with dual majors in Marketing and IT. She is a Certified Director from PICG, a Fellow Member of the Chartered Institute of Marketing (FCIM), UK, a Council Member of the Marketing Association of Pakistan, and serves on the Resource and Planning Committee at the Indus Valley School of Art and Architecture.
panel
For years, people assumed the investment market, especially stocks, belonged to men. Finance was treated as a space where men made decisions and women simply followed. Today, that story is changing fast. Pakistani women are investing in PSX, leading financial education, advising families and clients, and building serious wealth. Access to information, digital trading apps and mentorship has opened doors that were once shut. These women are breaking the stigma and proving that understanding money is not a gendered skill. For years, people assumed the investment market, especially stocks, belonged to men. Finance was treated as a space where men made decisions and women simply followed. Today, that story is changing fast. Pakistani women are investing in PSX, leading financial education, advising families and clients, and building serious wealth. Access to information, digital trading apps and mentorship has opened doors that were once shut. These women are breaking the stigma and proving that understanding money is not a gendered skill.
