Rabia Tahir is Director Communications at WWF-Pakistan, where she leads the organization’s efforts to amplify the impact of its conservation work across the country. Passionate about both nature and social impact, Rabia’s work is dedicated to creating a world where conservation and communities thrive hand in hand. She is shaping stories that highlight innovations and successes across a range of environmental issues, from the conservation of key species to sustainable agriculture and food systems and the protection of freshwater sources and forests. At WWF, she is driving impactful communication campaigns that not only raise awareness but also support advocacy efforts for a sustainable future. Prior to joining WWF, she was Deputy Director. Research and Head of Communications at the Punjab Healthcare Commission. She holds a Bachelors degree from the University of Toronto, a Masters degree from the University of London, and a PG Certificate in Communications for Public Policy Delivery from the National University of Singapore. She is also a mother to two girls and in her (rare) free time, she’s either on Netflix or behind a book.
Report Launch
Hidden Figures Book Launch and Discussion (feel free to edit it; can also be more poetic and a "tribute to the bravery of women rangers, etc.") It’s a report about women wildlife rangers and the report being launched.
Baithak
This session explores women as natural stewards and leaders, "friends of nature", whose intimate relationships with land, water, wildlife, and culture are essential to keeping ecosystems alive. Across mountains, rivers, forests, plains, and coasts, women act as the eyes and ears on the ground, protecting biodiversity through care, knowledge, and courage. From mountain landscapes where Wildlife Sheroes safeguard leopards, medicinal plants, and fragile ecosystems, the baithak examines how women-led conservation and monitoring emerge from lived connection rather than distant management. These women embody a mountain consciousness, observant and resilient, offering a distinctly feminine lens to conservation. The session journeys into stories and symbols, where a woman transforms into a dolphin to protect the river, echoing programmes such as sakhi, and reflecting the mystic bond between the feminine and water. The dolphin, often imagined as a female guardian, becomes a symbol of fluid intelligence, protection, and kinship with rivers. In agricultural plains, women steward the land from sowing to harvest, especially in cash-crop landscapes like cotton. They serve as vital connectors between nature, livelihoods, and sustainability, holding ecological knowledge that bridges soil health, water use, and community well-being. We also explore forests and mangroves, including sacred landscapes such as Karoonjhar, where the divine feminine is inseparable from nature, and regions that serve as strongholds for species like vultures. Across traditions and local folklore, women, species, and ecosystems intertwine, each reflecting and sustaining the other through story, ritual, and belief. Finally, the session would acknowledge the vulnerabilities of women, species, and ecosystems alike, highlighting how environmental degradation, climate change, and social inequities threaten these relationships, while also revealing women’s leadership as a powerful pathway toward resilience and regeneration.
