Rabia Tahir is Director Communications at WWF-Pakistan, where she leads the organization’s efforts to amplify the impact of its conservation work across the country. Passionate about both nature and social impact, Rabia’s work is dedicated to creating a world where conservation and communities thrive hand in hand. She is shaping stories that highlight innovations and successes across a range of environmental issues; from the conservation of key species to sustainable agriculture and food systems and the protection of freshwater sources and forests. At WWF, she is driving impactful communication campaigns that not only raise awareness, but also support advocacy efforts for a sustainable future.  Prior to joining WWF, she was Deputy Director Research and Head of Communications at the Punjab Healthcare Commission. She holds a Bachelors degree from the University of Toronto, a Masters degree from the University of London, and a PG Certificate in Communications for Public Policy Delivery from the National University of Singapore. She is also a mother to two girls and in her (rare) free time, she’s either on Netflix or behind a book.