Hiba Dar
Hiba Dar, Director Communications, Coca Cola Pakistan. Hiba Dar is the Director of Communications at The Coca-Cola Company for the Pakistan &
Afghanistan Region, with a decade of experience in the communications sector, with a focus on
sustainability, women and communities empowerment. She has prior experience at Nestlé,Telenor Pakistan, and a range of other esteemed organizations.
SUNDAY Sunday 3rd March
Extra Tarka! Preserving Culture Through Cuisine Moderator: Sonya Rehman Gulalai Khan, Founder, Pakistan Professional Women Forum Hiba Dar, Director Communications, Coca Cola Pakistan Ana Farooq, Founder of Arth Ayurveda
Location: Hall 3
Exploring the economic empowerment of women through traditional Pakistani cuisine, preserving cultural heritage, and shaping a nation's identity. The panel discussion at the WOW Festival ‘24 will highlight and detail how home chefs in Pakistan are leveraging their culinary skills to create economic opportunities and empower themselves.
What’s more, by tapping into our local recipes, these women are not only earning extra income but also preserving the cultural legacy of their region. This is no less than a culinary ‘movement’ which is not just about cooking; it's about empowerment and economic growth.
These women are gradually gaining business acumen, access to finance, and expanding their business networks. But how did this start? Was the Covid-19 lockdown the impetus for the birth and rapid growth in the home chef sector on local turf? This panel explores that and more.