Hafsa Farooq
Hafsa Farooq Maan holds a masters degree in marketing from Western Sydney University. She
has taught at the University of Lahore and has worked at Information Technology University
(ITU), among others. An entrepreneur at heart, she decided to upscale A Piece of Cake, which
was originally a home-run business. Hafsa has also assisted two other start-ups.
SUNDAY Sunday 3rd March
Extra Tarka! Preserving Culture Through Cuisine Moderator: Sonya Rehman Gulalai Khan, Founder, Pakistan Professional Women Forum Hiba Dar, Director Communications, Coca Cola Pakistan Ana Farooq, Founder of Arth Ayurveda
Location: Hall 3
Exploring the economic empowerment of women through traditional Pakistani cuisine, preserving cultural heritage, and shaping a nation's identity. The panel discussion at the WOW Festival ‘24 will highlight and detail how home chefs in Pakistan are leveraging their culinary skills to create economic opportunities and empower themselves.
What’s more, by tapping into our local recipes, these women are not only earning extra income but also preserving the cultural legacy of their region. This is no less than a culinary ‘movement’ which is not just about cooking; it's about empowerment and economic growth.
These women are gradually gaining business acumen, access to finance, and expanding their business networks. But how did this start? Was the Covid-19 lockdown the impetus for the birth and rapid growth in the home chef sector on local turf? This panel explores that and more.