WOW - Women of the World - is a global movement that believes a gender equal world is desirable, possible and urgently required. Founded by Jude Kelly in 2010, when the first WOW Festival took place at Southbank Centre, the WOW Festival celebrates women and girls, and takes a frank look at the obstacles they face. WOW Festivals have taken place across the globe, reaching five million people in-person to date and millions more online. On 1 May 2016, Karachi became the first South Asian city to host a full scale WOW Festival. Since then, there have been 3 more physical festivals in 2017, 2019 and 2023 and 2 digital festivals in 2021 and 2022. The ambition of WOW Pakistan is to create an inclusive and empowering space that pushes at the boundaries of gender conventions. WOW Pakistan continues to have a strong focus on climate change and has been green since 2019. WOW in Pakistan is co-curated by the Entrepreneurship and Community Development Institute (ECDI Pakistan) and Olomopolo Media, in partnership with the British Council.